“I Keep Six Honest Serving Men …
Who taught me all I know
Their names are Who, What,
Why, Where, How, and When.”

I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.

I let them rest from nine till five,
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men.

Those six honest questions of ourselves allows us to move from Compliant to Compelling in our proposals to the government.
Want to find out more how to be Compelling in your Proposal Preparation? Contact  John Cook at 703-689-9600 or jcook@ociwins.com.