Capture Management

As a contract proposal Manager, I’m often asked to evaluate proposals that my customer has already submitted. In response, I provide this list of things they’ve probably done wrong.

Capture Plans: To Win the Proposal Capture Manager Must Bring These Elements into the Proposal

Federal Proposal Capture Planning: During the proposal creation process whether for a, one of the key documents available to the Proposal Manager is the Government Proposal Capture Plan. Typically, the Capture Plan has been written by the Marketing Manager, in conjunction with the Government Proposal Capture Manager, well before the formal proposal effort begins.

The single most important element of a winning proposal is a clear set of direct benefits the customer will receive by selecting you. Nothing is more important than that. Your proposal will win or lose on that alone.