Win Strategy General Guidelines – The Customer Analysis

  |  May 4, 2009

In the first two parts of this six-part series we provided an overview of the importance of a structured analysis of your win and provided a checklist for conducting a critical analysis of the opportunity. In this part we will provide a checklist for a critical analysis of your customer. In the remaining parts we will provide checklists for your competitors’ analysis and self analysis, and guidelines for preparing your win strategies.

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