Strategy-Theme-Discriminator Tree Development

  |  January 28, 2020

During 40 years in the industry, I have found that a Tree-type graphic helps proposal authors visualize the connection between strategy, win themes, and evaluation factors. In this article, I present an example of such a Tree. Take a look at the graphic with this article. Note how we constructed it.

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Decomposing a Solicitation can be Fun

  |  December 11, 2019

The first step in the proposal writing process after receipt of the RFP is a detailed analysis of the RFP and "decomposition" of the RFP into a comprehensive proposal - solicitation compliance matrix.

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