Strategy-Theme-Discriminator Tree Development

  |  January 28, 2020

During 40 years in the industry, I have found that a Tree-type graphic helps proposal authors visualize the connection between strategy, win themes, and evaluation factors. In this article, I present an example of such a Tree. Take a look at the graphic with this article. Note how we constructed it.

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How to Get the Time You Need to Write a Great Proposal (Even If the Customer Only Allows 2 Weeks)

  |  May 27, 2015

how to get the time

Have you ever felt you could have written a much better proposal if the customer had only allowed more time? But what can you do if there is no draft RFP?

A good choice is to develop a Mock RFP. This gives you a specific target to crystalize your thinking. It helps you systematically think through each facet of your solution and identify your gaps while there is still time to fill them.

Start by finding related RFPs. The best is the old RFP. GovWin is a good source to find old RFPs. The Statement of Work in that old RFP can provide a useful starting point.

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