Fog Index and Pace

  |  April 28, 2010

Perhaps the main reason of writing is to communicate — arguably this is the root purpose of any writing. In order to communicate through your writing, it must be easily understood. In two-way communication — face to face — you can reiterate a point in response to a question, or simply communicate through a raised eyebrow or a confused look. Writing, however, is one-way communication, so you have only one chance to ensure comprehension. Two techniques that you can use to improve your readers’ comprehension are the use of Fog Index and Pace. The following paragraphs describe these techniques.

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Proposal Strategy Tree

  |  December 17, 2009

Most companies formulate win strategies, but then they leave it up to the authors to include them in their proposal sections. Frequently these strategies remind one of a teenager learning to swear: the words are there, but they appear awkward and make no sense.

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