Keep Your Sentences Short: Why Shorter Is Better

  |  April 9, 2009

Recently I was working with a client, helping them improve their Executive Summaries. We focused on developing a more client-centered message. We talked about focusing on the customer’s problems first, then showing how solving those problems would deliver a big payback to the client’s organization. Read More

Eliminating Background Noise

  |  April 9, 2009

I just got back from four days in Las Vegas. I spent the first two days working with Kaiser Permanente, and that was delightful--speaking at their national sales meeting, working with their proposal writers, and leading a workshop for their sales people. Read More