A Consumer’s View of Lowest Price Technically Acceptable (LPTA)
R Admin | April 10, 2013

I am a LPTA consumer. My drink of choice is caffeine-free Diet Coke, when I shop the "lowest price" I can normally buy a 64 ounce bottle with prices of between ninety-nine cents and $1.99. Some large box grocery stores use a pricing technique of buy 4 for a price of $5. They make us do math and make us think you have to buy in volume to get the $1.25 price which is mostly never true.
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