PODCAST: How to Write Proposals for Maximum Profitability

  |  July 29, 2020

In this episode of the Secret Code to Government Proposal Success podcast series, Shlomo D. Katz, Counsel at the law firm Brown Rudnick, discusses how government contractors can best write their proposals for maximizing profitability, and minimizing legal risk.

When it comes to developing a successful government proposal, it is critical to focus on both winning the contract, and the overall/ultimate profitability of that contract. In addition, proposal writing has larger, farther-reaching legal implications, which can include the potential for bid protests, and false claims issues.

Success comes down to clearly written proposals that showcase how contractors can meet all of the needed requirements. The most winning proposals are detailed and minimize any ambiguities.

From a legal perspective, the strongest proposals have the highest level of clarity and make no unwritten assumptions about the products and services to be provided.  This will help minimize any false-claims issues and reduce the chance of bid protests.

Following are additional highlights from this interview:

  • Why the decisions that a proposal team makes affect both (1) the chance of winning, and (2) the profitability of a contract. (1:04)
  • How proposal teams can promote the profitability of a contract. (2:32)
  • Tips for writing winning proposals. (5:28)
  • How the way you write a proposal can affect the outcome of bid protests, contract disputes, and even the possibility of going to jail for false claims. (8:28)
  • How to write proposals to mitigate legal issues. (10:49)
  • About Brown Rudnick, and its legal services for contractors. (12:44)

Are you prepared to write your proposals in ways that maximize profitability and minimize any unnecessary legal implications?  Please reach out to OCI here to tap into our wide-range of federal proposal consultants for organizations of all sizes – from Top 10 Federal Contractors to rapidly growing small businesses.


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