Top 21 Questions to Answer in Your Executive Summary
R Admin | June 22, 2012
How do your plans align with theirs?
How do the features of your proposal align with challenges the customer faces?
How do project elements align with the customer’s priorities?
How will your approach position them better for the future?
What improvements will you make to the existing environment?
How is your approach cheaper or more efficient?
What discriminates you from your competition?
Have you described all of your capabilities and how they may benefit the customer?
How do your corporate culture and values map to the needs of the project?
Can you provide any references or testimonials?
Has your company won any awards that are relevant?
Has your company had any articles published that are relevant?
Is this project large enough to be considered important to your firm?
Is this project so large that it will overextend your firm?
What kind of return on investment do you project for the customer?
How will your firm invest in the outcome?